we are a collective dedicated to bringing riders from the streets to the snow the highest quality products with durability, breathability, and affordability in mind. we tend to live life on the rough side, so we need gear tailored to perform. our products are 100 percent ethically sourced in the americas and are designed with riders in mind by people who care for the integrity of action sports and anyone who shares an interest for the more fun side of life. we got tired of clothes with uninspired designs, cheap fabric that fades and cracks after a few washes, or gets ratty stains after a few sweaty sessions. we promise our gear is built to last and withstand the elements from the sticky humid days at the skatepark to the coldest days on the higest peaks.